Should Instagram be in the marketing plan?
Having passed its 50 million user mark in April, it seems the world is now awash with stylish, retro-lensed photography. But should it be in your marketing mix? If we're living by a go where the people are ethos then yes - and some interesting campaigns and competitions have taken place on Instagram this year. Here are a few things to consider before getting started:
- Can engaging photo content be used to promote the brand? Your brand has a wealth of aesthetically pleasing products? Then Instagram is a great place to be. But even if it doesn't, there's still an opportunity to inspire customers to get snapping images that represent what the brand stands for. A recent bmibaby competition asked customers to submit their favourite images of France using the hashtag #myfrance for a chance to win flights - encouraging Instagram users to link the airline with exciting destinations in a way in an flight magazine never could.
- Bring people together With hashtags on our side, well executed Instagram campaigns can create a visual story - leading to bigger, better brand awareness. So think about this when deciding on a theme. We particularly like Charity:Water's campaign, which makes a big statement by gathering images representing the role water plays in life using the hashtag #charitywater.
- Make the most of the Instagram API So you've got a collection of great images on Instagram - but what's next? That's where Instragram's API comes in handy. Check out city-collective website This is Now for an example...