Blogger outreach: playing nice

Here at Equator we’re focussed on building good relationships with the bloggers we work with – and have a number of ways to make sure our partnerships stay strong. However, it’s always good to brush up on blogger outreach practises – and this recent Econsultancy article provides a couple of points that should be added to any social media marketers rule book.

Here at Equator we're focussed on building good relationships with the bloggers we work with - and have a number of ways to make sure our partnerships stay strong. However, it's always good to brush up on blogger outreach practises - and this recent Econsultancy article provides a couple of points that should be added to any social media marketers rule book.

Of course, the basics like personalising emails and being ethical are widely accepted - but what about a Happy Blogger Hour? This practise involves making sporadic, friendly contact with bloggers just to 'check in'...with no particular campaign in mind. But far from being unproductive, keeping up to date with your bloggers can not only ensure they are pleased to hear from you when a campaign does come up - but regular contact can also help you learn from bloggers, who often have their own great ideas on content if you give them the chance to share it.

Other stand out-points include the etiquette on international blogger relations: according to this report, UK bloggers would rather converse by email - but Thai bloggers prefer a chat on the phone before working with you. And our main take away from this article? In a time when sponsorship opportunities are widely available and news can go widespread at the click of a button you, 'simply cannot compete on content alone'. But we do know great content always helps.