Making the Most of Rich Media

Last month we came across an article that offers a nice, succinct list of rich media dos and don’ts. Now some are very obvious (“don’t forget your call to action” and use user-initiated audio). But others like “create custom ads for each type of publisher” are often forgotten.

Last month we came across an article that offers a nice, succinct list of rich media dos and don'ts. Now some are very obvious ("don't forget your call to action" and use user-initiated audio). But others like "create custom ads for each type of publisher" are often forgotten. Whether rich media or not the ad should be focused on the site's audience - for the most part ads are not a "build it and they will come" scenario. We also like the last point: use rich media not for the sake of it, but to really add to your campaign's impact. The bottom line is if you're paying that much extra for rich media, you want to make sure it's delivered properly