Bing Webmaster Tools and Link Explorer

Recently all SEO talk has been around Google pandas, Google penguins, Google+, Google+ Local, Google+ Business and all other sorts of Google-related stuff...so today we are going to shift some of the attention to Bing.

Recently all SEO talk has been around Google pandas, Google penguins, Google+, Google+ Local, Google+ Business and all other sorts of Google-related stuff...so today we are going to shift some of the attention to Bing.

Bing have revamped and released the brand new Bing Webmaster Tools complete with Link Explorer, which is essentially the successor to the very popular Yahoo! Site Explorer.

You need to register at least one of your sites with Bing Webmaster Tools in order to get the best out of it. Once you have done this, you'll be able to obtain lots of data such as how many clicks your website gets in Bing search results, how many times in search your website appeared, what pages are getting crawled by Bing bots, any crawl errors that might occur and a heap more.

Here is the new dashboard:

Here on the dashboard, you can see the data currently being displayed for your site. To have a more in-depth look at your site's performance, you can click on 'Reports & Data'. Here you can check out page traffic, keyword data (there is no 'not provided' here), inbound links and crawl errors that may need your attention.

Next up is the tools in Bing Webmaster Tools. Here, you can do some keyword research (data is from Bing organic search), fetch the Bing bot or use the Markup Validator to check on your rich snippets. Another neat feature is the 'SEO Analyzer'. This allows you to check a site's on-site optimisation and give you hints on how to improve it for Bing search.

But probably the most exciting part of Bing Webmaster Tools for anyone in the SEO industry is the Link Explorer. This is seen as the replacement for the very popular Yahoo! Site Explorer.

Yahoo! Site Explorer was a search engine powered tool that provided external link data for non-owned sites. This was good for looking at competitor link data but it was shut down last year.

Here is a look at the new Link Explorer:

The new Link Explorer allows you to enter any URL and view link data to that URL or the entire site. You can filter the data by domain, anchor text, additional text or by external or internal links. This data can then be exported.

It's good to see a search engine powered tool for link data but Link Explorer but we can't help but notice the differences from the old Yahoo! Site Explorer. It doesn't give you the numbers at a glance for one, but as the function is still in beta we have high hopes that more functionality will be added in for the full release.

All in all, another great analysis tool for search engine marketers!