AdWords gets a make over
We could all benefit from sprucing up our image from time to time and AdWords is no different. Earlier this month Google announced that the AdWords interface was to be given a new look that would help the important things like data stand out and make campaign creation simpler.
The introduction of campaign types is a key addition intended to help simplify things. When creating a new campaign a number of choices are presented including Search Network only, Display Network only and Display Network only (remarketing). Depending on what you select the most relevant settings for that type of campaign are given and in theory this should make the process quicker and more straight forward.