Advertising on Facebook: Do you log out?
Is it just us or do you log in and out of Facebook a hundred times a day? As brands become aware of the importance of the log out page, we ask what value does this hold if you are intent to leave the site? It's great to be catching an audience when they're in the "what's next" phase of browsing - ie. logging out.
Facebook's emergence as a marketing strategy has largely centered on the evaluation of brand pages and their role as a control panel for brands as they establish a direct communication channel with their fans and customers. Our office was debating whether people actually log out of Facebook. Well, apparently someone does, as this article points out 37 million people log out every day and with very specific targeting available this could be a great new alternative to the standard Facebook format.