Online media advertising: Does size matter?
There has been a race over who offers the biggest, most captivating space for ads. With Yahoo offering the massive sent page takeover and MPUs turning into Monsters, skys turning into wide skys - where will it end? Well, according to this, it may never need to end.
Stats from the analysis show that the Billboard outperformed other formats offering "three times better ad awareness levels and double the level of brand favourability uplift than the next best performing format (Wallpaper)". We will say however, size means nothing if the ad isn't relevant.