Mobile Ad Spend Doubles
This is far from "news" - everyone has been talking about the rise of mobile advertising for a long time. But here are some hard stats on just how gripping mobile ads are becoming......
- "More than half of all display advertising is on apps"
- "Smartphone ownership stands at 53% of the UK population"
- And because of this, "51% of Britons now watch TV while surfing the internet using tablets, phones or laptops" (referred to as dual and triple screeners)
And our favourite stat of all: "Touchscreens have revolutionised advertising as 27% of respondents claim they are more likely to interact with ads because they have a touchscreen". This would explain the extremely high click through rates our mobile campaigns get.