DIY mobile sites at GetMo - our PPC team discuss

We all know mobile strategy is important, but with Adobe reporting a YoY four-fold increase in mobile traffic in Q1, it’s not surprising that Google is unwavering in its mission to make mobile optimisation as simple and straightforward as possible.

We all know mobile strategy is important, but with Adobe reporting a YoY four-fold increase in mobile traffic in Q1, it's not surprising that Google is unwavering in its mission to make mobile optimisation as simple and straightforward as possible.

First it was provision of mobile-specific stats for paid search campaigns, then the creation of a site dedicated to the creation of mobile strategy, and now businesses can easily connect with vendors geared towards converting their regular sites into mobile-friendly counterparts.

Naturally more suited to smaller sites with simple conversions (signups, enquiries); the GetMo site provides a list of vendors capable of assisting businesses with developing a strategy and delivering a mobile site - complete with the ability to tailor by site objectives and budget.