Bing simplifies its search design

In January, Microsoft’s Bing became the second most popular search engine in the US for the first time, overtaking Yahoo. In the latest Search market share numbers for April 2012, Bing managed to extend their lead over Yahoo. The results show Bing with a market share of 15.4% compared to Yahoo’s 13.5%.

In January, Microsoft's Bing became the second most popular search engine in the US for the first time, overtaking Yahoo. In the latest Search market share numbers for April 2012, Bing managed to extend their lead over Yahoo. The results show Bing with a market share of 15.4% compared to Yahoo's 13.5%.

However, Bing hasn't stopped there. They are in the process of rolling out a brand new layout based on feedback from user experience tests. They say the layout is 'a fresh, de-cluttered design' and will help people 'spend less time searching and more time doing'.

For comparison, here is the old design........

And here's the new layout.........

Dr. Harry Shum, corporate vice president of Bing R&D describes the design: "The new Bing introduces a brand new information architecture with a three column design that focuses on bringing you information from the web to help you take action and interact with friends and experts without compromising the core search experience."

As can be seen, there have been several changes made to the layout. There is a clean white theme throughout and the left side bar that previously housed 'related searches' has been removed. These can now be found on either at the bottom of the results or on the right side bar underneath the ads.

The URLs of search results have also moved from the bottom of each listing to sit below the page titles. There have also been changes made to the search results that will improve relevance and speed up load times.

Bing has also taken this opportunity to include Facebook results more prominently within its new layout. Those signed into Facebook will now be able to ask questions of their friends direct from the search results page.

The Facebook bar can be seen on the right-hand column here:

Of course, it's likely that Bing hope these improvements will help them continue to increase market share - and lure more users away from Google and Yahoo!