(not provided) to hide more keyword traffic? An update from our SEO team

When it was introduced late last year, Google’s secure search was defended by its creators, saying that it was an important step in providing more privacy for its users. In order to provide this privacy, any search queries performed by users signed into their Google accounts would be registered as (not provided). Google claimed that this would only have a small impact on keyword stats; however this was not always the case.