Loyalty shopping in the affiliate channel: Nectar takes to TV
Following the success of both Quidco's and Top Cashback's TV campaigns last year, another of the UK's leading affiliates has taken to television to spread the word about loyalty shopping. Nectar's campaign seeks to raise awareness of its eShops initiative - an online shopping portal that rewards consumers for shopping by translating affiliate commission into Nectar points.
The campaign seeks to recruit new members who'll actively turn to Nectar to search for merchants that will reward them with points for online shopping. The implications of the advert for our clients (who already feature on the eShops portal) are hugely positive. More Nectar members ultimately mean a broader audience in front of which we can place our brand. Furthermore, we can gain even more prominent exposure by offering an increased rate of commission and in turn, Nectar will translate this into double or even triple points for the customer. Nectar then has an exclusive deal to shout about in their newsletter and on social media, the consumer is incentivised to click through to our clients and spend more to earn more points, and our clients ultimately gain incremental sales and revenue. Everyone's a winner!