Introducing the Google Display Tab: our PPC team discuss
Ok...so the Display Network is by no means new in the world of PPC, but over the years Google has been promoting its benefits more and more and this month they have given its section within Adwords a little overhaul. Up to now this element of PPC has been summarised within the 'Networks' tab, nestled between 'Keywords' and 'Audiences' but very soon PPC account holders will be privy to a whole new tab.
The biggest improvement as far as we're concerned is the ability to see contextual targeting results by keyword, ultimately enabling the sort of visibility we're accustomed to in Search Network campaigns. No more optimising groups of keywords - you'll see what works and what doesn't, on a keyword by keyword basis.
Beyond this the more intuitive layout for all the individual sections of display campaigns (placements, topics, categories and re-marketing) will definitely prove a welcome addition - hopefully removing the obscurity often associated with such campaigns and adding that much-needed layer of insight.