Local Search Results – The Venice Update

The Venice update was a small part of Google’s largest ever algorithm update, which took place in February 2012 and included a total of 40 algorithmic changes to their search engines Google, Youtube and more

What is the Venice update?

The Venice update was a small part of Google's largest ever algorithm update, which took place in February 2012 and included a total of 40 algorithmic changes to their search engines Google, Youtube and more.

Although Venice was not generally flagged as the most important aspect of this update, it is amongst the most visible and has changed the dynamics of search results in many industries.

What Google says

Google are very reluctant to give out information on algorithm updates, however here is what they had to say in regards to Venice:

  • "Improvements to rankings for local search results. These improvements improve the triggering of local universal results by relying more on the ranking of our main search results as a signal."
  • "Improved local results. We launched a new system to find results from a user's city more reliably. Now we're better able to detect when both queries and documents are local to the user."

What does this mean?

In layman's terms this means if a person is located in Glasgow and searches for a particular head term such as "digital marketing", the search results will be populated with digital marketing agencies that are located in Glasgow, which can be seen here:

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How does Google know the location?

Google knows a users location through their IP address and therefore automatically picks up a users location. Your location can be seen on the left hand navigation in Google search results.

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Can I change my location?

Yes, If location is changed to Manchester (this can be done on the left hand navigation in Google search results).

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You can see search results are now populated with digital marketing agencies based in Manchester....

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