Twitter: small business ads on the horizon?

When Twitter finally (and, perhaps, inevitably) opened up to advertising with Promoted Tweets last year, there was speculation that having them appear in the user timeline might turn people off. It’s now been around six months since Promoted Tweets rolled out, and the microblogging platform is as strong as ever.

When Twitter finally (and, perhaps, inevitably) opened up to advertising with Promoted Tweets last year, there was speculation that having them appear in the user timeline might turn people off. It's now been around six months since Promoted Tweets rolled out, and the microblogging platform is as strong as ever.

Alongside promoted Tweets, brands can also promote their own Twitter accounts or related trends, generating valuable brand awareness. It's fair to say that Twitter's move into monetization hasn't felt rushed, with new advertising products appearing only occasionally and often remaining in beta and open only to a handful of advertisers.

However, it looks like things are set to change, with reports that Twitter will be making its advertising products accessible to small businesses with a new automated 'self-service' platform due to be trialled across the Atlantic next month. If the testing period proves successful, then who knows - maybe you could be seeing promoted tweets for your favourite local businesses before too long, adding an extra dimension of locality to the experience. But for the time being, it's business as usual.