Utilising Video Content in the Affiliate Channel
Merchants have traditionally provided their affiliates with a pool of resources, including text links, banners and copy. Increasingly, video content is becoming an integral part of this pool.
Video content provides a unique opportunity for product demonstration; a subtle sales pitch. Affiliates can embed their links into the merchant's video, display the clip on their site and even publish copy to complement the video's message.
Consumers who click through from the video already have a vested interest in your brand, and a sound understanding of the product offering, therefore the conversion rate from those who have clicked through from video content tends to be considerably higher than clicks from banners and text links.
Video content ultimately generates sales for the merchant and commission for the affiliate. Everyone's a winner!