Top of page bid estimates in practice
In September we brought you news on the latest addition to bid strategy artillery - top of page bid estimates. Google has since added this data to their Automated Rules so bids can be seamlessly (and automatically) raised to reach this level, ensuring that those amongst us that strive for position 1 can achieve this.
In a previous post we've expressed our reticence to pursue such a strategy and professional experience in more competitive markets have served to reinforce this. A few words to the wise on this:
- What effect do the positions have for each keyword?
- What's our PPC position strategy relative to the Organic listings?
- How do the users in each marketplace behave?
And more importantly:
- Set a maximum bid!