The Advertising 3-Way
Ah that story about online channels colliding. In this case on Facebook we're of course talking about search, social and display advertising. This particular article starts out telling us that Facebook is going the way of Google circa 2005 and out-pricing many advertisers.
However, that to us only means that it is working. And the stats they include from The Global Facebook Advertising Report confirms it with highlights such as Sponsored Stories generating click through rates of up to 46%. Yes, rates are undeniably on the rise but for those who have embraced this three-way marketing, it'll likely be a while before they are priced out of Facebook.