Tenancy Opportunities: A Growing Trend in the Affiliate Channel
Affiliate loyalty sites such as Quidco, Nectar and Easy Fundraising offer the consumer the opportunity to browse through various categories for the best incentives and offers. These sites are among the best converting affiliates, because of the quality of the offers published and the trust their loyal visitors have built over time.
These sites give 100% of their commission back to the consumer in the form of cashback or points, and whilst we have traditionally offered increased commission in exchange for more exposure, the affiliate channel has now evolved to the extent that tenancy fees are justified by the quality of the advertising we receive and the targeting opportunities available.
Furthermore, the media channel will generally "claim" sales on a post-impression basis. Whilst the affiliate channel doesn't generally operate in this way, it could be argued that affiliate banners actually contribute to far more sales than they've historically been given credit for.