Google Hotel Finder tops the PPC
In the summer we included some information on one of Google's latest experiments - Hotel Finder. This allows users to search for hotels in areas of their choosing by entering the location they are interested in and highlighting to them the most popular areas.
The simplicity of the tool was highlighted as one of its main advantages and indeed a draw for budding travellers. At the time of that post Hotel Finder was in an experimental phase and available only in the US.
The latest development on this comes in the form of Google not only trailing PPC ads for this service, but in the position 1 spot. As expected, advertisers in this vertical are making some noise about this- competing against Google for a spot in the paid search listings could force up keyword prices (a win-win situation for Google in any case). Whilst still appearing in select geographies only in the US, it's definitely one to watch.