Brands: is it time for Facebook Timeline?

In what could be a marketing boost for brands on Facebook, the social networking giant is set to make its new Timeline profile available for commercial brand pages in the coming months. There are no firm dates for the roll-out, but it’s sure to be a story worth keeping your social media eye on.

In what could be a marketing boost for brands on Facebook, the social networking giant is set to make its new Timeline profile available for commercial brand pages in the coming months. There are no firm dates for the roll-out, but it's sure to be a story worth keeping your social media eye on.

Given the fast-moving nature of Facebook, a lot of what you post disappears from sight pretty quickly - unless you're prepared to work your way through older posts by clicking back through them page by page. So the introduction of Timeline makes perfect sense - it's a chance to see the bigger picture. For brands it could also provide the chance to show off a bit more information than just current buzz, such as historic ads and brand landmarks.

As Facebook themselves say of how the site's Wall works: the photos of your graduation get replaced by updates about what you had for breakfast. So Timeline is there as a kind of online time capsule, with important events stored in one place. A more detailed picture of the important events that users want to share, with a more direct visual impact.

Adding Timeline functionality for brands could open up some big benefits -hopefully offering new and exciting ways for brands to profile themselves - with more focus on pictures and photos, and maybe even becoming a more dynamic place for showcasing apps and other cool content.