Bing takes over from Yahoo!

Figures from Comscore report that Microsoft’s Bing search finally managed to overhaul Yahoo! in the US during December 2011, taking a 15.1% market share as opposed to 14.5% from Yahoo! Google remains dominant with a 65% share of the market in the US.

Figures from Comscore report that Microsoft's Bing search finally managed to overhaul Yahoo! in the US during December 2011, taking a 15.1% market share as opposed to 14.5% from Yahoo! Google remains dominant with a 65% share of the market in the US.

Whilst this is not perhaps significant to UK searchers (where Google dominates with 90% of market share), what is impressive is the raw numbers from these statistics which illustrate the continued popularity of search engine usage. In total, over 18.2 billion searches were run in December - a 2% increase from November, with Google taking 12 billion of these, Microsoft 2.7 billion and Yahoo! 2.5 billion.