Google has recently launched Trusted Stores. Trusted Stores is an e-commerce certificate where e-commerce stores can apply to Google for the certificate - if accepted websites can display the certificate on their site, showing consumers the website has Google's seal of approval.
Google is trying to build more consumer trust in the online retail market. Having the trusted stores certificate badge displayed will let users know the site meets stringent requirements.
What kind of requirements do sites have to meet?
To qualify for a trusted stores certificate the webmaster must apply and agree to share information with Google. Google will use the websites internal data to determine if the website qualifies for the Trusted Stores certificate.
Criteria states participating websites must have a good reliable customer service team who quickly resolve consumer problems and issues. A good time keeping record on shipping products to customers is also required.
Google will grade each participating store based on customer service and shipping and display grades live on the retailer's website.
For Google's part, they will offer free purchase protection to consumers worth $1000. Google claim they have no plans to integrate other products like AdWords, Google Wallet, Check Out, etc, however if the scheme is successful, we would expect Google to try and take advantage of this at some point.