New Google Display Network developments

During September Google announced that the latest part of their Google+ project is the addition of the +1 button to display ads.

During September Google announced that the latest part of their Google+ project is the addition of the +1 button to display ads. Prior to this Google had enabled websites to add the +1 button to site pages and search ads. With one of the main purposes of the Display Network being brand building (rather than direct response) it seems that the +1 button may be better suited in this domain than in the SERPs.

One of the things we've been most eager for since Google launched their Search Funnels is visibility of Display Network campaigns, specifically being able to determine what role they have played in assisting conversions. Sadly this feature was never available in the PPC-only Search Funnels but it looks like the Multi-Channel Funnels have one more string to their bow - offering end to end visibility of re-marketing campaigns. This is great news as it offers another dimension to analysis of re-marketing campaigns.