Google Evolving Free Analytics Package

Google have been showing recently with some sleek new improvements to their free analytics package. Around four months ago, Google started a pilot scheme that linked web master tools with Google analytics.

Google have been showing recently with some sleek new improvements to their free analytics package. Around four months ago, Google started a pilot scheme that linked web master tools with Google analytics.

For those of you who are not familiar with web master tools, this is a free package were webmasters can monitor various aspects of a site's performance like search queries, impressions and click through rates. There is also a load of other cool techie stuff stored in web master tool accounts.

All of this helpful data has now been integrated with Google Analytics and can be found in the traffic sources section under the label 'search engine optimisation'.

The biggest improvement is that Google has introduced real time analytics reports. This is a brand new feature that will be rolled out to everyone in the near future.

It does exactly what it says on the tin - shows activity on a website as it happens. It is worth noting this is an extra report that can only be accessed separately from the main reporting area. There is however still a 24-hour lag between the time it takes Google to process complete reports.

What live reporting looks like: