Blogging For Success
Ian discussed a variety of blogs from fashion to food, highlighting blogs that had given themselves a unique edge in a crowded marketplace. He highlighted the importance of layout and content which target the human aspect of blogging, but also emphasised the role of SEO in blogging, "Google is a robot but is one of your most important readers".
With a relaxed atmosphere conducive to audience participation attendees were able to interact and discuss their own work, highlighting areas they would like to improve. Another enriching, informative presentation from the Equator team.