Pay Per Call to Enhance Affiliate Programmes

Advertisers who already have a pay per sale affiliate programme might want to consider tapping into pay per call advertising.

Advertisers who already have a pay per sale affiliate programme might want to consider tapping into pay per call advertising.

Many studies have shown that online consumers actually desire live help and more human interaction when making large purchases. An inability to find an advertisers' phone number can lead to negative behaviour, such as basket abandonment. It's not just consumers who want choices in how to purchase products, affiliates also want choices in how to promote products.

For an affiliate programme to succeed, it is important to offer both options where possible. Offer both a programme where affiliates are rewarded for a percentage of every sale and a pay per call programme where the terms are more lead-based and you are much more likely to succeed.

Pay per call can successfully complement existing affiliate programmes, and it also gives consumers the choice to engage how and when they want. Including phone numbers in campaigns also lends credibility to a publisher's offer and can ultimately improve click-through rates between 5-30%.