One to Watch – Google Hotel Finder
Google has launched Hotel Finder (Experiment) - a search tool specifically designed to make it easier to find and compare hotels for your trips. It is another arm of expansion into price comparison products.
Currently only available for US hotels, the tool enables users to define areas that interest them, view popular locations with highlights, and shortlist properties to compare their prices (both current and average prices to contextualise any deals being offered).
Booking via Google Hotel Finder is facilitated by the much-discussed Hotel Price Ads which started to show first in Google Maps and later in the main search results earlier this year (shown below).