Foursquare's New Self-Serve Brand Pages

Location-based social media services are really stepping up their game right now – MasterCard have just launched a campaign with Facebook Places, while Foursquare have joined forces with Groupon.

Location-based social media services are really stepping up their game right now - MasterCard have just launched a campaign with Facebook Places, while Foursquare have joined forces with Groupon.

But in among all these high budget partnerships, it's good to see that the introduction of Foursquare's new self-serve business pages will now mean it's easier for businesses of all sizes to get involved with location-based social media.

For the last 18 months, brands who wanted an official business page on Google were required to invest in Foursquare's time-pushed development team to create one. This meant that there were a restricted number of businesses that could be 'followed' on Foursquare and companies without an official page couldn't interact with their customers. These features are now open to all businesses and pages can be created in just a couple of clicks.

With the ability to present time limited offers based on user locations and provide free advertising through check-ins, it will be interesting to see how companies continue to experiment with location in their marketing and promotion. But with Facebook Places offering practically the same features on a bigger platform, just how valuable will Foursquare be to businesses in future? Only time can tell.

But if there's one thing that can be predicted it's that location-based social media marketing isn't going anywhere soon.