What Do You Love? from Google

With no official announcement, Google launched What Do You Love? a new, mysterious and playful search function. It’s a very simple search box, similar to Google’s homepage, that pulls in results from other Google services such as Google Maps and YouTube.

With no official announcement, Google launched What Do You Love? a new, mysterious and playful search function. It's a very simple search box, similar to Google's homepage, that pulls in results from other Google services such as Google Maps and YouTube.

The results are returned in which each topic is in a different box that can be expanded by either clicking the box in the bottom right hand corner or going straight to the service in the top left corner.

Whilst this new service put us in mind of iGoogle, What Do You Love? is quite different. It instantly creates a mini-portal about any term you choose, whereas iGoogle only lets you add apps to your own personalized portal. For users who don't want to have to mess about with apps and simply want to have access to all of Google's services on the one page, this is a very nice touch.