The Changing Face of Search (again)

We’ve mentioned in previous articles that Google has a habit of playing around with the layout and general appearance of the SERPs. Well, June was no exception. This month we were treated to some amends surrounding the positioning of URLs and domains in PPC ad copy. Now, some of our ads on the right of the Organic listings look like this:

We've mentioned in previous articles that Google has a habit of playing around with the layout and general appearance of the SERPs. Well, June was no exception. This month we were treated to some amends surrounding the positioning of URLs and domains in PPC ad copy. Now, some of our ads on the right of the Organic listings look like this:

Whilst others above the Organic listings look more like this:

At this stage, the impact of such a move is undetermined. For those with domains matching their target keywords it is no bad thing - not only will their destination URL be bolded, but a big part of their headline will be in bold too. We'll keep an eye on this change to see how it affects other domains too.