Product Ads: Giving a Voice to Local Stores

Google’s latest contribution to their continually growing work on Local and Mobile comes in the form of Product Ads. Still in beta, these ads are designed for use in mobile campaigns and combine the location intelligence of your mobile with the product inventory of local stores.

Google's latest contribution to their continually growing work on Local and Mobile comes in the form of Product Ads. Still in beta, these ads are designed for use in mobile campaigns and combine the location intelligence of your mobile with the product inventory of local stores.

Yes, you can already capitalise on the local aspect via a mobile campaign with location extensions, but now you can supply your PPC campaign with local product feeds. With Products Ads, users searching for 'new bikes' will find your store (because it's 10mins away from where they are currently located) and they'll know what products and how many products you have in stock matching their query. Some say this will give local small business owners a leg-up on the big-chain competitors who simply won't have time to submit local inventory at this level.

Who says Google isn't working for the little guys too?