This is not really a commentary on an article - it's just a truly great old ad which proves you don't need to click through to the site to be effective. The interaction and engagement rates on this must've been through the roof: http://www.adweek.com/adfreak/pringles-banner-ad-worth-few-dozen-clicks-13661
The ad won an award in 2009. It's simple, with one frame in which only the copy changes, it's conversational, and it takes on a truly real tone. I actually want to be friends with the Pringles ad and I think you will too. I certainly remember it and isn't that the point?