Lead Generation Campaign

Lead generation, unheard of in the online environment 12 years ago, is now becoming a very important channel. More and more budgets are being allocated to the lead gen channel and more networks and agencies are breaking into the space by building their own teams that concentrate solely on this area.

Lead generation, unheard of in the online environment 12 years ago, is now becoming a very important channel. More and more budgets are being allocated to the lead gen channel and more networks and agencies are breaking into the space by building their own teams that concentrate solely on this area. This can only be good news for the sector.

Somewhat generic products, whereby the consumer typically searches for the product or service rather than a specific brand, are generally better for lead gen campaigns. For example, financial services products such as insurance, mortgages and loans are perfect lead generation products as the consumer is often in comparison mode and is looking for the best deal rather than the brand that provides it.

If the product can be purchased purely online, then it can be much harder to generate leads. Without a strong incentive, consumers are less likely to submit their information, which in turn has an affect on lead quality.

In order to run a good lead generation campaign, you need to understand the metrics, know your market, use the leads quickly and understand the correct value of the lead. Every lead has a value. The market is huge, so it's important to give lead generation a fair chance since it will play a major part of the online marketing mix when done successfully.Blo