CG or not CG? that is the question
Since the 1980s computer graphics have been used to enhance film and television to great effect. You only have to compare sci-fi films of the 1980's to films such as Avatar to see the enormous progression that has happened.
Over the past 30 or so years, it has become the norm to watch films and television programmes that use computer generated effects but in recent years the advertising industry has started playing on this standardisation to create social conversation and interest in their brand. Take this advert for Sony Bravia TVs.
An absolutely spectacular advert that could have been produced by a 3d programmer slaving over a computer for weeks but there is beauty and purity created in doing it for real. Obviously, you are always going to have doubters of its authenticity but they are exactly what you need to start social conversation about the advert and increase brand awareness. In order to answer many of the questions raised in the conversation companies often create a making of video. This empowers the viewer giving them behind the scenes access and hopefully answers their questions/doubts about the advert itself. This Aero bubbles advert is a great example of this in action:
In addition to these making of style videos a lot of companies are now using them as very subtle ways of advertising their products through a little bit of subliminal marketing. See if you can work out whether these use