Before embarking upon a new affiliate programme launch, merchants should follow a few steps to ensure to the site is affiliate friendly and to address any leaks.
25 Jul 2011
Before embarking upon a new affiliate programme launch, merchants should follow a few steps to ensure to the site is affiliate friendly and to address any leaks. Prior to the promotion of any merchant, savvy affiliates will conduct thorough audits of merchant's websites, from the homepage all the way through to checkout or registration. It's very important to have a site that's attractive to affiliates.
First, know what the leaks on your site are. A traffic leak is something on the merchant's site that will cause the visitor to get distracted and leave the merchant site, thereby leaving the affiliate with no possibility of receiving any kind of commission. Phone number leaks are by far the most common, but there are many solutions that can track phone transactions referred to by an affiliate. A pay-per-call programme, working with platforms such as RingRevenue, or network-offered solutions (such as Impact Radius) to merchant-coded are all ways of tracing the customer back to the referring affiliate.
Secondly, ensure that services such as Live Chat do not overwrite affiliate commissions. Support communications are used to help potential customers, but anything that takes the traffic that affiliates are sending to your site away will frustrate affiliates.
Thirdly, unless your affiliate programme has sub-programmes, do not link to other sites. This includes "sister sites" if affiliates will not be compensated for purchases made there.
Finally, take off AdSense because affiliates receive nothing if people click on those links.
Affiliates are investing their time, effort and money into marketing merchants on performance only basis, so it pays to make sure that performance is duly appreciated.