Last month we included links talking about women's pull of the internet and the increase in mobile. This month here's an article that combines the two (mom's smartphone use is more than PC use): http://www.adweek.com/aw/content_display/news/digital/e3i09e5858091a07fd38c58a563cfece067
According to a study by Babycenter, "moms with smartphones like the iphone spend more time with the mobile web than the PC-based web". We'd imagine this is true for any demographic of course. But, mothers are looking for efficiency in every spare second of their lives and smartphones helps with staying connected as well as answering pressing questions. Again, a great demographic open to the very affordable mobile advertising.