Impact of Google Panda Update
Who would have thought that the innocently named 'Panda update' would cause such a stir? The announcement that Google's latest ranking tool was set to highlight high quality sites over lesser sites meant that for some affiliates, plans had to be made to ensure their sites were not relying too heavily on SEO and really did offer quality content.
Questions were asked about how the different affiliate promotional types would react and be influenced by this change; there was certainly a lot of attention paid to voucher code directories.
One of the great things about working across a variety of affiliate networks is being able to see the bigger picture. Visibility of traffic stats, sales and performance across a large number of sites allow us to really understand the true impact of such changes.
Affiliate Window commented on that some (lesser maintained) sites have dropped off a little and some (well maintained) sites have benefited. There has been less than a 5% fluctuation, which is definitely influenced by the seasonal downturn of the Easter period.
Delving further into the 5% fluctuation, there's an absolutely minimal drop off in content and discount code sites.