Create your album...thanks to the Kaiser Chief's
So, you may have already heard that Kaiser Chiefs are doing something a little different for the release of their next album. Instead of just buying the album the usual way, you can create your own version. Choose 10 out of 20 tracks (you get to listen to a minute of each one to help you decide) then customise your own album cover and download. But not only to you get your own version, but for everyone else that buys the one you created you'll get a £1 back.
This is a rather smart idea as it encourages fans to help promote and sell the album. I guess time will tell if it's a successful social media campaign, but aside from that, I think what makes it really special is the beautiful way the site and album have been presented.
Kaiser Chief's have created a beautiful flash website with little quirky, kind of retro graphics. This combined with the mechanical elements of the user interface and the album title of 'The future is medieval' the site almost has a 'steampunk' feel. But it's a little less pretentious than that and a bit more fun too.
There are nice interactions - my favourite being the cables that allow you to choose your tracks. It's quite a lovely way for you to order the tracks you like and the experience of using it is quite good too.
How the song graphics translate to the album cover artwork is a nice touch as well. Creates a bit of additional surprise and adds to the overall experience.
Our Kaiser Chief's album
Well, we couldn't resist and have created our own version of the album. The process of creating the album is quite fun. The charming visuals and nice interactions make it a good experience...and you get an album out of it. Download ours now, us and the Kaiser Chief's want your money!