Nestle is fighting back
Back in 2010 Nestle were put under scrutiny by Greenpeace who created a YouTube video attacking Nestlé's practices for acquiring palm oil, accusing them of contributing to rainforest deforestation and endangering the orangutans. It was a bold move of Greenpeace but their graphic video work and Nestle quickly joined forces with The Forest Trust amending their palm oil practices.
Now Nestle are using the web and online community to their advantage to advertise their new product Lean Pockets Pretzel Bread Sandwich. They've created a series of random web shorts called 'A Moment With Heidi' which show a Bavarian woman having zany daydreams while microwaving a Lean Pocket. You can watch the video below:
What's interesting about Nestle using this type of media for promotion is the fact that they don't show their name or the product name throughout. What's more interesting is the fact that they are apparently only advertising online, leaving TV out of the equation. But do you think they will succeed in promoting their product online after this community already has doubts about the company's practices? Only time will tell...