How a Facebook conversation got highjacked for a better one

An article, filled with facts and figures about the continuous growth in online advertising. But that’s not really why we loved this article. What we actually like about it is much further down, in the comments and the conversation that’s going on there (apart from the immature arguments).

http://www.guardian.co.uk/media/2011/mar/29/facebook-online-advertising-social-media

An article, filled with facts and figures about the continuous growth in online advertising. But that's not really why we loved this article. What we actually like about it is much further down, in the comments and the conversation that's going on there (apart from the immature arguments).

It starts to go sour, the way some people still view online advertising - that nobody really clicks so the effect is really poor. Then a few intelligent folk come to the rescue, clearly pointing out how we see billboards, tv/magazine/newspaper ads and nobody clicks or has an immediate, identifiable reaction. But the message is there, put out for our subtle consumption, usually to very targeted audiences. Brands are made. Empires are built. All because of advertising. Online ads are so much more than clicks and trackable sales. The people we work with who get that get the most out of their campaigns.