Google instant is...

Following on from the surprise launch of Google Instant back in September and, according to some in the industry, partly spurred on by the release of Yahoo’s interpretation of Instant (Search Direct), Google has rolled out Instant on Google Places search results.

Following on from the surprise launch of Google Instant back in September and, according to some in the industry, partly spurred on by the release of Yahoo's interpretation of Instant (Search Direct), Google has rolled out Instant on Google Places search results.

Whilst not a hugely momentous development in itself, it shows Google's confidence in this product as they gradually integrate it into more of their vertical search features.

At the paid search campaign end of things, varying insights have been reported following September's launch, and we're sure we'll see more of the same:

  • Increased impression numbers suggesting user interaction with the 'suggestions'
  • Clicks did rise but CPCs also came down slightly
  • The short tail increased by more than the long tail. Users do appear to be refining their search queries using the suggested search phrases