Downweighting of keyword domain names in ranking algo

This was one of the more interesting updates from Matt Cutts (head of the webspam team at Google) this month.

This was one of the more interesting updates from Matt Cutts (head of the webspam team at Google) this month.

This is an issue which has been a bit of a double edged sword for SEOs over the years.

On one hand, having an EMD can enable you to rank relatively strongly in some quite competitive niches, whilst on the other hand ...being outranked by one of these sites where the domain name is strong, but actual quality of the website in question is poor can be very frustrating. This is the problem that Google are setting out to solve with this update. Essentially, the message from Google would seem to be a strong building brand and developing quality content is much more likely to lead to long term sustainable success in the SERPS than simply buying a matching domain name.