Dealing with a Panda

The Panda update continues to filter across the SERPS, with many websites taking stock and analysing whether or not they have been affected. Sistrix has released a list of some of the worst hit websites: http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html.

The Panda update continues to filter across the SERPS, with many websites taking stock and analysing whether or not they have been affected. Sistrix has released a list of some of the worst hit websites: http://www.sistrix.com/blog/985-google-farmer-update-quest-for-quality.html.

From various sources across the SEO webspace, there seems to be a consensus that there are certain elements of the Panda algorithm that seem to be clear. The main takeaway is that Google is now analysing the the quality of your content (including spelling and grammar) - probably best to double-check your content for any errors before posting.

Renowned website SEO Book took stock of the changes that the Panda update has engendered.

Amongst the advice for those whom have been hit by the update and are trying to recover was the following:

  • A useful document will pass a human inspection
  • A useful document is not ad heavy
  • A useful document is well linked externally
  • A useful document is not a copy of another document
  • A useful document is typically created by a brand or an entity which has a distribution channel outside of the search channel
  • A useful document does not have a 100% bounce rate followed by a click on a different search result for that same search query"