All for one – one for all

Obviously our media manager, Tara, couldn’t click fast enough on an article entitled “Why Search Is the Worst Form of Advertising (but the Best Form of Targeting). http://adage.com/article/digitalnext/search-worst-form-advertising/227210/ She just loves this article with its startler: giving SEM credit for being the form of advertising that drives billions of dollars in sales is like giving the checkout person at a supermarket credit for all the food sales annually.”