Wrangler gets moving online
We are always scouring the web in search of unique and interesting designs that capture an audience and work to encourage user interaction. We like to discuss what's good and what's not so good out there so we can take this information and combine it with our own experience and knowledge.
A site we have talked about lately is Wrangler online. Their website is a good example of how online video combined with interactive elements can create an interesting way to showcase products to potential customers. The clean design with crisp type mixed with high quality video and smooth interactive user actions creates a visually attractive offering that is successful in building intrigue and encouraging users to buy into the brands image.
The overall design and concept has been executed well however we feel it could be improved by introducing a story behind the videos and interactive elements. By creating a purpose to the video and interactivity the users would have a stronger motive to engage with the content which would work towards pulling them in and immersing them within the brand.