OXY Launch wins Dadi!

Happy days! At the recent Dadi awards our first integrated campaign picked up the award for the best integrated campaign! This is a tremendous coup. The OXY launch project that went on air at the beginning of '09 was the most successful ever for Mentholatum and bucked the trend in the recession driven marketplace by being the only product in the sector to experience growth. You can read more about the campaign at eqtr.com or watch the TV ad and making of the ad on our YouTube page.

Happy days! At the recent Dadi awards our first integrated campaign picked up the award for the best integrated campaign!

This is a tremendous coup. The OXY launch project that went on air at the beginning of '09 was the most successful ever for Mentholatum and bucked the trend in the recession driven marketplace by being the only product in the sector to experience growth.

You can read more about the campaign at eqtr.com or watch the TV ad and making of the ad on our YouTube page.

Better than a kick in the teeth

We are really pleased that in addition to the win for OXY, we received a few other mentions:

Best FMCG website or camapign - Commendation for OXY launch.

Creative individual / team of the year - Nomination for Equator design team.

Best interactive entertainment website, game or camapign - Nomination for HTC P3470 for Orange France.

Not too bad, eh? We're all very proud here. Roll on next year!