Ramada Jarvis website re-launched for 2009
We have recently completed a complete review and redesign of the Ramada Jarvis website.
We were challenged to create a portal for leisure guests and business people alike - a one stop shop for accommodation, events, destination and attraction information. Working hand in hand Ramada Jarvis we agreed the vision for the site and set about the design process in a collaborative manner. Extensive web usability testing was utilised to ensure the user journey is as seamless, logical and friendly as possible.
The launch of the site is only the beginning. We will be working closely with Ramada Jarvis to constantly evolve the site using feedback from analytics and users to incrementally improve ease of use and maximise conversion in all areas of the site.
To support the site we are also running the other parts of this integrated campaign; SEO, PPC and affiliate channels to drive traffic to the site and increase revenue for the 42 strong, UK hotel chain.
John McLeish (our MD in case you didn't know) is delighted to have had the opportunity to redesign the Ramada Jarvis website. "We have been working with Ramada Jarvis on their SEO & PPC programmes for a number of years now and it was a great opportunity for us to take our learnings from this and apply them to the website in order to increase conversion.
We have many years of experience with the leisure industry and we believe that our knowledge of what makes customers follow through the booking process will mean that the new Ramada Jarvis site will be a great success."
"We are delighted with the results of our new website functionality and design by Equator. Not only does our new site offer the user more content and imagery on our hotels, presents unparalleled access to live information about latest regional events and attractions; the improved user experience also allows easy trip planning and booking."