Google Android and HTC
It was about 2 years ago that Apple launched its iPhone claiming it was technologically 5 years ahead of everyone else. But we all know that tech-years are like reverse dog years.
So yesterday Google launched Android, 5 tech-years after the iPhone. We think this heralds a really interesting time for mobile communications. Not because it means a snazzy new handset to get all hot under the collar about (although HTC's G1 handset is rather nice, not just because they are a client of ours), but because it represents the real spirit of the internet being brought into the mobile space.
The cynics among you will now be thinking something like 'Yeah, the spirit of the internet alright; Google making loads of money by knowing what I had for dinner last night and trying to sell me the same for tonight!'. Ok, so there is the small matter of Google taking over the world. But on the bright side it is offering a much more agreeable world domination plan than Apple with the iPhone.
The iPhone is a restrictive technology, where new applications are not freely welcomed, and it's only available on the iPhone. With the Android system Google has taken the same route that Bill Gates (remember him, he's currently recording how you take your coffee today, so he can sell you a fairtrade version of it tomorrow) took in response to Apple many years ago - creating a generic operating system that openly invites developers to work with it.
The result, whilst not terribly pretty, does offer great opportunities for future development of mobile applications and much better connection between PC-based internet and its mobile counterpart.
What does this mean for us? It means that people using the regular web can now begin to realistically consider expanding into mobile without destroying their brand and seamlessly integrating with the rest of their online channels.
So whilst it may mean a few more pennies in Google's pockets, the benefits to companies like the ones with whom we work will be immense - starting with the younger mobile generation, and expanding to become pretty much ubiquitous in, well, about 5 years perhaps.
You might want to find out a little more about Android, and what it does, as well as the nifty HTC phone that's the first to have it installed. So here are a few links for you:
Android and the G1 phone at HTC
Enjoy! And if you don't agree with what I've said, post a comment.