01_caseStudy_template_04_Thompson Alfresco_home.jpg100%.jpg

Thomson Al Fresco

Thomson Al Fresco, a division of TUI, sells mobile home holidays in 43 holiday parks across Europe, including France, Italy, Spain, Portugal, Croatia and Holland. In a bid to distinguish itself from competitors such as Eurocamp and Keycamp, the company developed the concept of posh camping and the brand positioning of being 'Out of the ordinary'.

Talk to us about integrated thinking for travel, we'd love to hear from you.